From:
http://www.wired.com/
Rent to Own.ph: An effortlessly uncomplicated apartment.
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www.renttoown.ph
IT WAS ONLY a matter of time until Muji—the Japanese retailer that’s mastered the art of selling minimal, affordable, design-forward products for the home—would design a micro apartment of their own. Muji, after all, is one of the most popular chains in Japan, where kyosho jutaku, a trend toward smaller houses, has for years driven real estate developers to create tinier, more inventive homes. Some are even as small as a parking space.
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www.renttoown.ph
At first blush, the thought of buying your home from the same place you found a bathroom wastebasket is ludicrous. But Muji isn’t like other chains. When it opened in the 1980s it was a little like Uniqlo for the home—its products were understaetd, reasonably priced, and designed in-house. It championed transparent packaging and generating less product waste long before popular products like KIND bars or Nike FlyKnit ever existed. Muji also skipped heavy branding, and relied on word of mouth and reliable merchandise, instead of advertising, to drum up sales. Today, it’s kept to its minimalist looks, but has expanded to include apps, loungewear, food, and of course, apartments.
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www.renttoown.ph
Muji’s vertical Tokyo apartment is a three-story prefab unit. It eschews ceilings and walls for an airy space connected by a couple of staircases. The first floor houses utilities and storage, the second floor has a dining room and living room, and the third floor is reserved for bedrooms. The insulated apartment has only one air conditioning unit on the third floor, presumably because heat rises, making the home more energy efficient than houses with several extra appliances.
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| www.renttoown.ph |
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| www.renttoown.ph |
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| www.renttoown.ph |
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| www.renttoown.ph |
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| www.renttoown.ph |
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